Prevention Resource Centers (PRC) are the primary technical assistance support for community coalitions. The goal of the PRC is to facilitate the development of teams capable of making changes in substance use patterns in their community. Each PRC has a prevention specialist who works directly with the teams in his/her area and assists with developing teams and coalitions in communities that desire to develop one.

The Prevention Resource Center (PRC) is a resource center for alcohol and drug prevention services. This program and its resources can be used by any entity including schools, businesses, industry, task forces, coalitions, and agencies in New Madrid, Mississippi, Pemiscot, and Dunklin Counties. The prevention program challenges communities to see prevention as a long-term solution to issues of drug use, to become familiar with the issues of alcohol and drug use, and to work toward a substance-use-free community. The PRC assist communities in their efforts to build and sustain resilient, drug-free families and communities. The PRC provides technical assistance, education, information, and community-based, alternative, and environmental services including but not limited to prevention training, research, advocacy, and networking pertaining to substance use prevention.

In addition to their work with the community coalitions, the PRC also participates in a statewide campaign providing educational visits to all merchants who sell tobacco products. This annual campaign takes place in the spring. Support staff provides updates on new laws, when applicable, organization of training, helpful tips, and information on the prevention of sales to minors.

The PRC specifically provides Youth Mental First Aid Training upon need or request.

The PRC also hosts the Mothers Against Drunk Driving (MADD) Victim Impact Panel every other month.

The key functions of the PRC include:

  • Initiate community groups to develop action plans to address alcohol and other drug issues in communities.
  • Insist that children and adults receive clearly defined and consistent messages concerning alcohol and other drugs and their effects on the body and life.
  • Organize and train the population to become integral parts of the prevention climate
  • Develop, provide, and support healthy alternatives to alcohol and other drug use
  • Develop and support comprehensive model prevention programs
  • Develop and provide technical assistance to all Department of Behavioral Health (DBH) registered Community 2000
  • Coalitions, local coalitions, and/or any other entity interested in the prevention of alcohol and drug use in the designated area.
  • Conduct tobacco merchant education throughout the year including visits to vendors at least one (1) time per year
  • Develop and distribute legislative alerts through the service area
  • Present Youth Mental Health First Aid Training
  • Provide MADD Victim Impact Panels six (6) times a year

DMH Prevention Website

MO Prevention Resource Network Website


The Prevention Resource Centers (PRC) collects community contracts across the service area. These contracts represent a declaration of strong partnership to work toward the greater cause of alcohol and drug use prevention as well as other risky behaviors associated with substance abuse.

Current Community Collaboration/Partnerships

  • Kennett Chamber of Commerce Holcomb Police Department
  • Clarkton Police Department Malden Police Department
  • Kennett Police Department Campbell Police Department
  • Hornersville Police Department Charleston Police Department
  • Dunklin County Sherriff Dunklin County Juvenile Office
  • MADD of Bootheel New Madrid Resource Council
  • Dunklin County Caring Council Missouri Bootheel Regional Consortium
  • Pemiscot County Initiative (P.I.N.) Mississippi County Resource Council
  • Mission Missouri Statewide Minority Health Alliance
  • East Prairie School District Southeast Maternal Child Family Health
  • Campbell R-2 School District Missouri Bootheel Healthy Start
  • New Madrid School District Bootheel Babies and Families
  • Pemiscot County Health Department Parent Link
  • New Madrid Health Department South Pemiscot School District
  • ACT Missouri Senath-Hornersville School District
  • East Prairie C2000 Kennett School District
  • Holcomb School District Clarkton School District


Program Description

Missouri SPIRIT (School-based Initiative)

This program is designed to support the development and implementation of a continuum of substance use prevention services in all public school grades kindergarten through 12. Initially, a pilot test for three (3) years of the initiative’s concepts, models and implementation was taking place in five (5) school districts starting in the 2001 – 02 school year; Family Counseling Center, Inc.’s site is New Madrid R-1 and East Prairie R-1 School Districts.

General Description

The goals of the program include:

  • To maximize every school-aged child’s readiness to learn as a result of being free from the harmful effects of alcohol and substance abuse;
  • To delay the age of first use of alcohol, tobacco, and other drugs;
  • To promote safety in Missouri’s classrooms by reducing the incidence of substance abuse and related acts of violence;
  • To strengthen and support families in order to minimize the risks for youth substance abuse;
  • To intervene early with children at greatest risk for substance abuse;
  • To refer children with substance abuse problems to appropriate treatment services to prevent further adverse consequences;
  • To ensure that strategies for school-based services are cost-effective, with measurable goals and outcomes.

Population Served
Services are available to New Madrid R-1 school district students and teachers and East Prairie Middle School students and teachers.

Services may be rendered to the specific population within any school building or school function within the New Madrid R-1 School District and the East Prairie School District

Days and Hours of Service
Monday-Friday 8-4 pm and by appointment

Frequency of Services
Services are rendered according to schedules compiled by prevention staff, New Madrid Co School District, and East Prairie School District staff.

Payer sources and fees/Financial Responsibility
All services are rendered free and are funded through the Missouri Department of Behavioral Health

Referral Sources
New Madrid R-1 School District and East Prairie School Districts are the only populations served within this program; referral to a specific program is not necessary.

RX Drop Box Locations